Uganda Tourism Board Promotes Tourism And Trade Opportunities At Dubai Expo 2020

Delegates at the Uganda Opportunity district



Uganda Tourism Board (UTB) is actively promoting Uganda’s tourism and trade opportunities at the Dubai Expo 2020 showpiece.

The Chief Executive Officer Uganda Tourism Board, Lilly Ajarova while in Dubai during a breakout meeting at the Tourism, Trade and Investment Forum, said the country is delighted to revitalize her international travel program targeting the United Arab Emirates (UAE) and the Gulf states.

She underlined that with the inaugural launch of direct flights by Uganda Airlines coinciding with the Dubai 2020 Expo, this will attract many tourists to visit Uganda.

Ajarova said: “Uganda’s participation under the theme, ‘Right Place, Right Time’ underscores it as a country of many opportunities from its unparalleled natural beauty, endowed with diverse wildlife and landscapes, to its strategic investment opportunities across multiple sectors.”

While she was meeting with Fahim Jalali, the Chief Business Officer of Jet Class which is the Dubai’s based aviation company that specializes in private jet packages, Ajarova said [the Dubai Expo 2020] is the right place and right time for Uganda to promote her tourism sector and trade and above all her cultures with rich cultural performances and Business Connect Centre.

Meanwhile, trade and business opportunities were discussed during a briefing, and at the Sun Stage, visitors enjoyed vibrant performances from the East African country, known for its great variety of traditional music and dance.

For decades the ‘Pearl of Africa’ has been renowned for its diversity of plants and wildlife, and the pavilion’s interactive features reflect this fact.

They include the Gorillas of Bwindi experience, a remarkable augmented reality journey that brings visitors up close to these magnificent creatures, and ‘Which Bird Are You’, which highlights Uganda’s incredible range of birdlife.

The delegation from Uganda included Speaker of Parliament, Jacob L’Okori Oulanyah, Third Deputy Prime Minister, Rukia Nakadama Isanga and Minister of Foreign Affairs, Al-Haji Abubaker Jeje Odongo.

The delegation toured the site, including the Leadership Pavilion where President Museveni signed a guest book, thanking the UAE for organizing a World Expo that is helping to showcase Uganda’s potential, and congratulating the pioneering UAE leaders for their transformative vision.

Visitors to the pavilion explore the country’s most amazing features, including the Ssese Islands and Queen Elizabeth National Park.

Uganda has long been a major trade, transportation and logistics hub, and the pavilion, located in the Opportunity District, illustrates the country’s regional importance in a number of immersive ways.

One of the visitors, Milutin Mirkovic who visited Uganda’s Pavilion said: “I love your country and your pavilion it’s really natural and green, I hope to visit your country someday.”

“I must say this is a big investment opportunity for Flag of Uganda as we hold the Tourism, Trade and Investment Forum (TTTIF) and the forum brought together investors, hotel suppliers and delegates from Flag of Uganda in B2B meetings that will open up tourism opportunities for Uganda’s tourism and travel trade,”Ajarova commented.

She said it was an interesting & insightful conversation on the sidelines of the Dubai Expo 2020 discussing development adding that Uganda is known for as a tourism destination that was well spelt out in the exposition.

“Uganda has joined over 190 countries and International organizations to participate for the next six months to showcase the beauty of the Pearl of Africa for all to visit Uganda,” said minister of foreign and internal affairs, Gen Jeje Odongo.

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